![]() There are three main areas where the paradox of choice can hurt ecommerce sites: the homepage, the cart, and the confirmation page. With so much space, it is easy to accumulate clutter. There is almost limitless real estate available in the digital space, which is why so many ecommerce sites are plagued by the paradox of choice. While brick and mortar retail products are limited by the physical constraints of in-store shelf space, online retailers can display ten times the amount of products on their sites. However, too much choice becomes clutter and leads to discontentment. After all, a Netflix catalog with only two choices would hardly be successful. This stressful experience is the result of the paradox of choice. Or, you make a seemingly random selection out of frustration but are still feeling unsatisfied thinking of all the other options you’d rather be watching (AKA buyer’s remorse). By now, you’re overwhelmed and might just decide to go to bed instead. Are you in the mood for a happy-ending romance or an action-packed drama? Movie or sitcom? Before you know it, an hour has gone by and you’re still wandering through the Netflix catalog. Understanding the paradox of choice: why an abundance of options creates clutterīefore examining how tidying up your ecommerce website checkout is good for business, it’s important to understand the psychology behind the paradox of choice and how many of us unknowingly experience this regularly in everyday life.Īnyone who subscribes to a streaming service such as Netflix can surely relate to scrolling through options for ages before finding something to watch. This phenomenon – that an abundance of options causes anxiety rather than happiness despite people thinking the reverse – is known as the paradox of choice. However, these messages can quickly create clutter, leading to a poor experience that overwhelms your customers. At Rokt, we believe that this same logic applies to the ecommerce checkout experience.Įcommerce companies have so much to offer: app downloads, free shipping, multiple payment options, insurance, warranties, 3rd-party offers, customer feedback surveys, co-branded credit cards, and more. By encouraging people to keep only what most sparks joy, she helps people tidy up and find happiness. It’s a beautifully designed site too.In Marie Kondo’s bestselling book, The Life-Changing Magic of Tidying Up, she evangelizes the benefits of reducing clutter. There is also an app for tablets and phones that syncs your account so you can mediate anywhere. If you do decide to pay for Headspace I advise you to sign up for their newsletter because they quite often give out discount codes. In 10 days you will get the jist of how it works. ![]() After the 10 days you can sign up for a month, or a year to get longer and more varied meditations, or you can continue to meditate on your own. Headspace is a website that gives you 10 days of guided meditation for free, so you can see what you make of it. It helps me get a sense of perspective when I need it and it also helps me get to sleep. It’s simply about giving yourself the time to regroup. Meditation isn’t about hippies and didgeridoos, it’s not about flowing hair, long robes and drugs. I don’t actually know anyone who does live a calm ordered life but I do know many people who use mindfulness and meditation to get a rest from it all. Does that sound at all true? Even if you live a nice calm ordered life I truly believe that everyone can benefit from a bit of mindfulness. Life is too busy, there is too much to do, too many things demand our attentions, emails and phone calls come in from every direction and everyone wants a bit of you. ![]() I’m writing about it because I think it’s a good thing. Headspace is a website that teaches you how to meditate which can really help if you have a cluttered mind.ĭisclosure – I’ve not been paid or otherwise bribed in any way to write about Headspace. ![]()
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